Six Tips for Using a Book to Accelerate Your Business Growth

1. It’s more than what you know.

So many people take the wrong approach to writing a book. They use more of an autobiographical approach to their book.  They tend to write about what they know.

A much better, or more lucrative I should say, approach to writing a book is to write to your avatar or customer. When you write to your audience consider their struggles and pain, then solve it within the pages.  How can your experiences guide someone facing a similar situation? Don’t underestimate the value of your expertise

2. Transform the pages into lead generators.

One is not always the solution. In most cases it contains the basics or general information that makes the reader ponder. It is important to add sections containing resources and additional information.  

 “Put next steps in each chapter. Lists, cheat sheets, or downloadable interviews are all great tools for hooking your audience.”

3. Publish on a digital platform.

If maximum exposure is your desire then I highly recommen publishing on a digital platform with digital distribution.  I recommend using Amazon in conjunction with CreateSpace. These companies distribute in audio, hard, soft, and digital formats, meaning your book can be accessed across devices.

Use the book to build your platform instead of depending on a platform to sell it.

4. Put yourself behind the promotion.

To position yourself as an expert, you have to promote yourself when publishing. Kosberg recommends promoting yourself across media channels: press releases, guest blogging, podcasts, video, paid advertising, and social media campaigns. That way, your brand becomes omnipresent with your target audience.  

Before launching, he also recommends getting at least eight four-to-five star book reviews from other writers or editors to build credibility and enhance your marketing efforts. Do this by offering a temporary price — for example, two weeks at 99 cents — for the digital version of your book. Offer it to your sphere of influence on social media and email. Let them know you've temporarily reduced the price so they can access the book at a discount. And as a favor, you’d appreciate it if they read and review the book on Amazon.

5. Convert your book into PR and speaking opportunities.

Once you’re published or have a bestseller, you’re no longer just another “expert of the week.” There’s a high demand for published authors on radio shows, television programs, and at speaking events.

The lesson? Turn your media engagement into leads. To do this, Kosberg emphasizes being clear about what you offer and where people can find it. “Use your publicity as a sales opportunity to win higher-paying clients.”

6. Create a book funnel.

Kosberg often asks his clients: “How are you going to monetize the book?” Your book should be the entry point for a client, not the end. “A great way to build a relationship is by offering free or discounted books. From there, a reader can access more expensive products. By creating a book funnel, you can generate a stream of revenue by just giving away one book.”

If you click on the picture or link below It will take you to a 80% discount page for our highest converting funnel. It is built within clickfunnels. (if you would like a 14 Day Free trial of Clickfunnels click on the resources page)

click here ---> The Millionaire Book Funnel 

Here is a great quote from Kosberg below.

Ultimately, a book can launch your career, generate leads, and position you in an industry. But first, you have to write it. “Our average client wanted to write a book for years — sometimes, decades.” Instead of waiting for the perfect time, Kosberg says, “Take imperfect action now.” When you do, you’ll be writing your future success.

Note: We offer a great course on writing your book within 10 Days.